Meaty Fruit Roll-Ups

page 78

Gentlemen, salami sales are down 15%, turkey is down 28%, and don't even get me started on the numbers for bologna. One thing is clear; it's time to re-brand cold cuts for the Millennial generation using the time-tested strategy of appealing to the nostalgia for their idyllic youth.   This will be done through association with a beloved snack food that was heavily marketed during the 1990s.  I give you Meaty Fruit Roll-Ups!